Privacy Policy

We collect the minimum information needed to provide you with a safe, personalised experience. All information listed below is provided voluntarily by parents and caregivers.

Some features of Serene Slumbers — including Nightlight, our AI sleep coach, and personalised plan generation — use artificial intelligence to provide guidance tailored to you and your baby.

When you use these features, relevant information you have provided (such as your baby's age, sleep habits, and feeding details) is securely processed to generate personalised educational recommendations.

• AI only processes the information necessary to generate relevant guidance.
• AI providers we work with are contractually required to handle your information securely and confidentially where applicable.
• AI responses are not used to advertise to you or to build advertising profiles.
• AI-generated guidance is educational only and is not a substitute for professional medical advice.

We use the information we collect for the following purposes:

• Creating and delivering personalised sleep plans
• Providing Nightlight AI coaching and guidance
• Managing your account and subscription
• Processing payments securely through Stripe
• Sending important service communications (we do not send unsolicited marketing emails)
• Improving app performance, features, and content
• Detecting and preventing fraud, abuse, and security threats
• Responding to your support requests
• Complying with legal obligations

We never sell your personal information. We do not use your data for advertising, and we do not share it with third parties for their own marketing purposes.

Where UK or EU data protection law applies, we process your information on the following legal grounds:

• Performance of a contract: Processing your account information and subscription data is necessary to provide the Service you have signed up for.
• Legitimate interests: We process limited technical and usage data to keep the app secure, diagnose issues, and improve the experience for all users. We only do this where our interests are not outweighed by your privacy rights.
• Legal obligations: We may need to retain certain information to comply with applicable laws, such as financial record-keeping requirements.
• Consent: Where we rely on your consent to process information (for example, for optional features or notifications), you can withdraw that consent at any time.

We do not sell or share your personal information with third parties for advertising or marketing purposes. We only share your information with trusted service providers who help us operate and improve the Service.

These providers may include:

• Stripe — secure payment processing
• Base44 — application infrastructure and database hosting
• AI providers — to generate personalised sleep guidance
• Email providers — for essential service communications where applicable

Each provider only receives the information necessary to perform their specific service. They are not permitted to use your information for their own purposes.

We may also disclose information where required to do so by law, or to protect the rights, safety, or property of Serene Slumbers or others.

Some of our service providers may process data in countries outside the United Kingdom or European Economic Area. Where this occurs, we take steps to ensure that appropriate safeguards are in place as required by applicable law — for example, through contractual protections or by working with providers who participate in recognised data transfer frameworks.

We take the security of your information seriously and use a range of technical and organisational measures to protect it, including:

• Encryption of data in transit using HTTPS/TLS
• Secure authentication systems managed by our infrastructure provider
• Strict access controls limiting who can access personal data
• Regular security reviews and monitoring

However, no online service or method of transmission over the internet can be guaranteed to be completely secure. While we do everything we reasonably can to protect your data, we cannot guarantee absolute security. If you suspect any unauthorised access to your account, please contact us immediately.

We retain your personal data only for as long as necessary to provide the Service and fulfil the purposes described in this policy.

• You can delete your account at any time from the Settings page.
• When you delete your account, your personal data will be removed within a reasonable period.
• Some data may be retained for longer where required by law (for example, financial records) or for legitimate fraud prevention purposes.
• Anonymised or aggregated statistical information that cannot identify you may be retained indefinitely to help improve the Service.

Depending on where you are located, you may have a number of rights in relation to your personal data. For users in the United Kingdom and European Economic Area, these include:

• Right of access: You can request a copy of the personal data we hold about you.
• Right to rectification: You can ask us to correct inaccurate or incomplete information.
• Right to erasure: You can request deletion of your account and personal data (available directly in Settings, or by contacting us).
• Right to restrict processing: You can ask us to limit how we use your data in certain circumstances.
• Right to data portability: You can request a copy of your data in a portable format.
• Right to object: You can object to certain types of processing, including processing based on our legitimate interests.
• Right to withdraw consent: Where processing is based on your consent, you can withdraw it at any time without affecting the lawfulness of prior processing.

If you are located in California or another jurisdiction with specific privacy laws, additional rights may apply to you under local law. We aim to honour reasonable privacy requests from all users wherever possible.

To exercise any of your rights, please contact us using the details at the bottom of this page. We aim to respond within 30 days.

Serene Slumbers is designed for parents and caregivers. The Service is intended for adults aged 18 and over. Children should not create accounts or use this Service directly.

Parents and caregivers voluntarily enter information about their babies to receive personalised sleep guidance. This information is stored privately within the parent's account and is fully under the parent's control.

We do not knowingly collect personal information directly from children. If you believe a child has submitted personal data to us without parental consent, please contact us and we will promptly delete it.

We currently use only essential cookies that are strictly necessary for the app to function correctly.

• Essential session cookies: Required for authentication and core app functionality. These cannot be disabled as the Service cannot operate without them.

We do not use tracking, analytics, or advertising cookies. We do not track users across third-party apps or websites, and no cookie data is used for advertising or shared with third parties for marketing.

If we introduce optional or analytics cookies in the future, we will notify you and obtain your consent where required by law.

We may update this Privacy Policy from time to time to reflect changes to our Service, our data practices, or applicable laws.

Where we make significant changes, we will let you know through the app or by email where legally required. The "Last updated" date at the top of this page will always reflect the most current version.

Your continued use of the Service after any update constitutes your acceptance of the revised policy.